Consumer Health-Related Activities on Social Media: Exploratory Study
نویسندگان
چکیده
منابع مشابه
Consumer Health-Related Activities on Social Media: Exploratory Study
BACKGROUND Although a number of studies have investigated how consumers use social media for health-related purposes, there is a paucity of studies in the Australian context. OBJECTIVE This study aimed to explore how Australian consumers used social media for health-related purposes, specifically how they identified social media platforms, which were used, and which health-related activities ...
متن کاملA Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks
The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...
متن کاملThe Effect of Doctor-Consumer Interaction on Social Media on Consumers’ Health Behaviors: Cross-Sectional Study
BACKGROUND Both doctors and consumers have engaged in using social media for health purposes. Social media has changed traditional one-to-one communication between doctors and patients to many-to-many communication between doctors and consumers. However, little is known about the effect of doctor-consumer interaction on consumers' health behaviors. OBJECTIVE The aim of this study was to inves...
متن کاملAn Exploratory Study Regarding the Brand-Consumer Relationship in Social Media
In the digital era concepts such as social networks, blogs and forums have become integrated keywords in the marketing communication strategies of brands worldwide. The old ways of building an online presence, such as simple websites, have diminished most of their relevance in front of social media tools. The ease of establishing contacts with consumers made out of these new applications propit...
متن کاملInformation Seeking on Social Media Sites: An Exploratory Study
This study reports on a survey that was conducted to investigate the use of social media technologies for seeking information. The objective of this study is to gain an understanding of how best to provide information that is useful to information seekers. Four categories of information were explored: sensitive, sensational, political and casual information, across five social media technologie...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Medical Internet Research
سال: 2017
ISSN: 1438-8871
DOI: 10.2196/jmir.7656